Africa Together
Africa Together
Social Media Content Design
Client Challenge: We were asked to create a logo and social media identity for Facebook and the International Red Cross and Red Crescent Movement. They partnered to launch Africa Together – a digital campaign with a two-day festival on June 4th and 5th featuring artists from across Africa to fight misinformation against Covid-19 and encourage continued vigilance against the pandemic.
Our Solution: We created an authentically African logo design and colour identity that pays homage to all the nations on our continent. We also created a secondary earthy colour palette for COVID messaging info posters.
- Illustration
- Graphic Design
David’s approach
I used the primary colours of flags from most of the nations in Africa, namely; blue, yellow, red, green – as a reference point for the palette.
