Current category or tag: Branding

Mail & Guardian 200 Young South Africans

Mail & Guardian 200 Young South Africans

Illustrated Cover Design

Mail & Guardian 200 Young South Africans

Cover Design and Digital Content Design

Client Challenge: Coming up with a cover design that encapsulates the spirit of the chosen 200 young South Africans.

Our Solution: We used the Baobab tree as the central figure for the design. As a giver of life and an important part of natures eco-system, it represents growth and patience

  • Illustration
  • Graphic Design

Dave’s approach

As an alumini of the 2015 list, I was tasked with creating something that slightly leans towards my signature style. I kept it clean, keeping Mail and Guardian’s  audiencein mind.

Stogie T: Honey & Pain

Stogie T: Honey & Pain

Music Artwork Design

Stogie T: Honey&Pain

Poster Design

Client Challenge: Coming up with music artwork that accompanies the music on Stogie T’s mixtape

Our Solution: Keeping in line with the theme of the Title track; “Honey & Pain,” we visually explored his theme of duality. We used symmetry in design and strong contrasts between dark and light colours in our pallete. All visual elements were referenced from the lyrics in the respective songs on the mixtape.

 

  • Illustration
  • Graphic Design
  • Corporate Identity Design

Dave’s approach

I kept the colours more muted, in contrast to my usual bright style. I tried to be more conceptual and maintain Stogie T’s intergrity visually.

Cheri Yase Kasi / Paraka

Cheri Yase Kasi / Paraka

Poster Design

Cheri Yase Kasi/ Paraka

Poster Design

Client Challenge: Coming up with a poster design that speaks to a more mature, but young hip market.

Our Solution: We used vibrant colours, a subtle, patterned background and contrasted black&white photography to have an energetic poster that resonates with the targeted consumers

  • Illustration
  • Graphic Design
  • Corporate Identity Design

Lerato’s approach

I played around with lots of colours and tried to have a cool contrasting effect with the black&white photography

Story Content Agency

Story Content Agency

Corporate Identity Design

Story Content Agency

Corporate Identity Design

Client Challenge: Coming up with an identity for a very fluid and agile new disruptive content agency that doesn’t necessarily adhere to one specific look & feel. This our 3rd project with one of our favourite clients; Takunda Bimha.

Our Solution: We came up with a flexible, multi-coloured approach, using a set number of colours that will represent the brand going forward.

  • Illustration
  • Graphic Design
  • Corporate Identity Design

Dave’s approach

I played around with lots of colours and narrowed it down to the pallete that the clients loved the most.

Libra/Diageo – Gilbey’s

Libra/Diageo – Gilbey’s

Copywriting & Poster Design

Poster Design

Gilbey’s Township Combos

Client Challenge: Our challenge was to help our client, Libra Productions, with their campaign to explore and encourage new township drinking rituals for a DiegoSA mainstream spirit, Gilbey’s. We assisted them by designing point-of-sale collaterol that delivers on the message of a mixability drinking ritual at an affordable price. We were charged with ensuring that the message was communicated in a language/style that is native to the market, we applied our minds to the copy-writing, design and layout of the posters.

Poster design Libra SUketchi Prices CaraCara

Our Solution: Working closely with our client, who wanted the work to draw deeply from the real world insight of the sharing culture ukugazatha, we co-created the poster campaign that advertised some ‘combos’ named after township names for popular cars. The aim was for the artwork to connect with consumers and spark conversation, encouraging consumers to enquire about and trial the product.

  • Illustration
  • Copywriting
  • Graphic Design
  • Poster Design

Dave’s approach

Drawing on references of township small business hand-drawn signage, I layered together illustrated elements like the vehicles with custom typography, making the “kasi lingo” pop. We wanted the posters to pique the consumers curiosity in taverns, driving them to ask for more information on the combo products advertised. We really enjoyed the co-creation with our client and drawing on our cultural intelligence and applying our copywriting skills to the task at hand.