Thinkworks/Fuseworks

Logo Design

Client Challenge: We were tasked with the branding of ThinkWorks and FuseWorks, two separate but connected entities that required a co-branding approach. We needed to design a logo which captures the essence of the businesses – lateral and strategic thinking and solutions and then interpret it into email signatures.

Our Solution: Our client wanted the logo to visually represent “thinking outside the box” (for ThinkWorks) and tech solutions for strategic thinking (for FuseWorks). Both brands have a clean typographic logo with an asterisk – an asterisk represents a ‘wild card’ in coding, as directed by the client.

• Logo Design
• Branding
• Graphic Design
• Email Signature Design

Meghaa’s approach

Since the two brands are related, the flat colour palette enables us to easily show their connection, along with a flat illustration style that compliments and affirms the brand association. The client knew what he wanted, and gave me clear instructions which I was able to interpret into a polished final co-created product.