Edelman~ Coke x Adobe

Edelman ~ Coke x Adobe

Global Illustration Challenge

Client Challenge: Adobe and Coca-Cola briefed 15 creative professionals from Spain to Germany, South Africa to Japan, to develop an inspired work of art. The aim was to call on other artists to create crafted content to benefit a meaningful cause, The 2020 Special Olympics.

David’s illustration on the dedicated project page along with the other 15 global creatives & public submissions

Our Solution: Referencing from Japanese watercolour art, David chose to use the red circle as the sun. This is consistent with the motto for the Olympic games: Discover Tomorrow, where the rising sun element represents a new day. For the main focal points of the artwork, he took visual cues from old and modern Japanese architecture, highlighting Tokyo’s aesthetic.

• Custom Artwork
• Bespoke Illustration
• Japan

Quotation from David:

I took visual cues from the iconic red circle on the Japanese flag. It’s a very strong graphic element and I digitally painted it with a watercolour effect that pays homage to the Japanese style and approach to their art. My starting point was representing that element as the rising sun.