Johannesburg International Comedy Festival

Content Design & Branding

Client Challenge: We were tasked with refreshing JICF’s branding by adding crafted elements that represent Johannesburg’s metropolitan and fluid vibe.

Our Solution: We added blue and pink to JICF’s existing CI. This enabled us to re-energise the brand by adding illustration with the for-mentioned wider colour pallette.

Illustration
Graphic Design
Content Design

Dave’s approach

I added a traditional zulu pattern watermark on all collateral to form the foundation for the design.

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